The Tidy blog

Nationwide, local councils have encouraged recycling using the blunt, but effective, use of rubbish collection policies to ensure that.

However not everyone thinks about the first three "R's" when trying to minimise their impact on the environment.

Shea butter is used in many cosmetic products as it boosts skin moisture, has anti-inflammatory properties and contains antioxidants (a favourite of folks looking for anti-aging help...).

Which means that as well as helping our solid shampoo have a more creamy lather when you wash your hair with it, your scalp will be benefiting too.

How do you convince a well established, profitable industry that's dominated by multi-national conglomerates to fundamentally rethink how they make and sell one of their core products?

I don't think there's a playbook or "X step" process for doing it.

My hunch is you have to show them there's a better way of doing what they do.

Prove that there's value both financially and in terms of good will by thinking about their products differently.

Tidy is an attempt to do that.

Minimising waste, and where possible eradicating it completely, throughout our shampoo's lifecycle is a top priority for us.

Which is why it pains me to admit that I recently screwed up and ruined a whole batch of our shampoo 😢

You're likely to have been using the same shampoo and the same washing routine for years.

It's a habit.

But if, like millions of others, you're looking to lower your personal impact on the planet, taking a few minutes to think about your hair washing habit could save a lot of waste.

We don't need a few folks living a "prefect" eco-friendly lifestyle, we need everyone to start with doing just a one thing differently and building from there.

When it comes to the technology we use, there are many simple changes we can make to reduce our impact on the environment. Here are our top nine:

Making solid shampoo bars individually in their own moulds is harder than making them as one big block of shampoo.

It takes more time to pour the shampoo. It requires more moulds to make a batch of shampoo. It takes more space to cure the bars.

But there are three very good reasons why we take the time and effort to make our shampoo bars this way...

Reaching innovators and early adopters is the focus for a small company like Tidy. We can generate, and then supply, the initial demand for mens solid shampoo from those trailblazers willing to try something new and different to their normal liquid shampoo.

But...

We use organic coconut oil in our shampoo bars to enhance their lathering properties. And to add to their mild conditioning capability too.

Coconut oil can help protect your hair from damage too, so we get a three benefits for the price of one ingredient by adding it to our men's shampoo.

To summarise; the concept is to focus on making small, incremental improvements on a regular basis, rather than trying to make single big leap advances less frequently.

If you improve by just 1% per day, every day for a year you will have a compound improvement of 37 times by the end of the year!