The Tidy blog

I don't have a big corporate marketing budget at Tidy. In fact I have virtually zero marketing budget.

But if I did have a budget Tidy ad's might look something like the below.

If you're looking to upgrade your grooming routine while simultaneously reducing your environmental impact, solid shampoo bars might be the perfect solution. Here are five reasons why you should consider losing your bottle when it comes to shampoo, switching to solid shampoo bars...

Tea tree oil is claimed as useful for treating dandruff, acne, lice, herpes, insect bites, scabies, and skin fungal or bacterial infections. However, due to limited research, the jury is still out on those claims...

What there is enough evidence of is that people love a tea tree and minty shower product...

Apparently Alexander the Great believed that mint oil had "stimulating properties". He forbid his soldiers to consume it for fear that it would conjure erotic and distracting feelings in his men!

You shouldn't experience any erotic or distracting feelings due to using Tidy solid shampoo. At least...

A soft shampoo bar is harder to make (they take longer to cue and firm up, and can be difficult to get out of their moulds). They are also more fragile, needing more packaging to protect them in storage and when being posted to customers. They also don't last as long when using them.

Luckily...

Nationwide, local councils have encouraged recycling using the blunt, but effective, use of rubbish collection policies to ensure that.

However not everyone thinks about the first three "R's" when trying to minimise their impact on the environment.

Shea butter is used in many cosmetic products as it boosts skin moisture, has anti-inflammatory properties and contains antioxidants (a favourite of folks looking for anti-aging help...).

Which means that as well as helping our solid shampoo have a more creamy lather when you wash your hair with it, your scalp will be benefiting too.

How do you convince a well established, profitable industry that's dominated by multi-national conglomerates to fundamentally rethink how they make and sell one of their core products?

I don't think there's a playbook or "X step" process for doing it.

My hunch is you have to show them there's a better way of doing what they do.

Prove that there's value both financially and in terms of good will by thinking about their products differently.

Tidy is an attempt to do that.

Minimising waste, and where possible eradicating it completely, throughout our shampoo's lifecycle is a top priority for us.

Which is why it pains me to admit that I recently screwed up and ruined a whole batch of our shampoo 😢